Toronto – September 15th 2017 – Wallo will introduce its new Spring/Summer 2018 collection for men and women, STAND UP Wallo 2018, at a runway presentation during Toronto Women’s Fashion Week (TW). TW is organized by Canada Fashion Group and directed by world renowned fashion producer Hans Koechling.
STAND UP Wallo 2018 will be presented on October 3rd at 7 PM, 1 Yonge Street.
Proudly Canadian, Wallo is a new colourful and surprising brand launched last year at Ogilvy's Cabinet Éphémère. Wallo is a design and manufacturing company headed by visual artist and designer Marie-Andrée Wallot. The public, media and buyers are invited to discover the newest collection at the fashion shows in Toronto. The clothing line, predominantly made of stretch silk, also includes chiffon silk, viscose and other high-performance synthetic materials.
The new age of silk
Resolutely charming and intriguing, the faces and eyes depicted in the STAND UP Wallo collection mesmerize and radiate a sweet feeling of joyfulness and confidence. With each of her large-scale, hand-crafted pieces printed on silk, Marie-Andrée Wallot creates unique works of art, inspired by the shores and seas of the world. Sprinkled with fluid lines that flow like water, intense and profound glances are flooded with shades of blue, azure and starry night navy. Marie-Andrée Wallot's newest collection has captured the essence of human intelligence and the colourful beauty of sensitive emotions.
Silk – A choice for elegance
Wallo’s stretch silk is made from 90% charmeuse silk and 10% Lycra, resulting in a material that is tremendously soft, resistant and comfortable. Marie-Andrée Wallot explains, “The charmeuse silk that we use offers an amazing depth of colour. Because it is timeless, to me, silk symbolises the rich and everlasting nature of human relationships. It is soft, light, fresh and silky on the skin – it is a joy to wear. It fluidly follows the body’s movements and drapes joyfully and gracefully.”
Expertly crafted, high-end fashion
Wallo’s designs, thanks to modern and balanced cuts, are the perfect canvas for Marie-Andrée Wallot’s pictorial works of art. The women's collection includes light and elegant cocktail dresses, vapourous silk scarves, a pareo dress, as well as opaque and transparent silk pareo skirts flowing with movement. For men, Wallo offers beautiful silk kimonos, high-performance polyester t-shirts, chic interior pants and highly stylish, yet versatile silk bermuda shorts. Making silk clothing requires a particular expertise, from design to sewing. Our qualified creation and confection team, from hi-res printing to the finished clothes, ensures a top-quality product held to the highest of standards. Beauty, comfort and the elegance of high-end craftsmanship – that is what Wallo strives to offer.
A world of deep and serene colours – a celebration of blue/blue in the spotlight/blue takes center stage
2018 will be strongly tinted with blue! Confident, soft and eternal, shades of blue evoke the sky and the sea in all their splendor, softness and natural power. Wallo's paintings reveal the faces of confident and gentle women. The images are made of rich textures and several shades of deep blue, purple and indigo intertwined with night blacks, marble whites and neutral tones. From the Caribbean to the North Sea, the sun warms up and paints the sky and sea. These bluish paintings are electrified by bright yellow streaks and caressed by black brush strokes that accentuate the shapes and the piercing eyes. Colour takes centre stage on the serene, lively and inspired creations by the designer.
3 day passes available now
Individual tickets available September 8th
Wallo specializes in the design, production and sale, online and in-store, of contemporary fashion for women. Inspired by the pictorial and digital art of designer Marie-Andrée Wallot and in collaboration with a talented team, Wallo develops and produces high-end clothing for the sophisticated woman who seeks high quality, exclusive and daring pieces. The brand will launch its second collection at the Toronto Fashion Week and continues its international commercial development. Visit Wallo.ca
Canada Fashion Group (CFG) is committed to nurturing and promoting the Canadian fashion industry by providing a national and international platform for Canada fashion designers and brands to showcase their talent and innovation through impactful fashion initiatives such as TOM* Toronto Men's Fashion Week and TW Toronto Women's Fashion Week.
Toronto Women’s Fashion Week (TW) is a modern, relevant high tech fashion week devoted solely to women’s wear. TW is home to Canada’s most iconic designers and the next generation of emerging talent. Toronto Women’s Fashion Week creates a national and international platform for Canadian designers including impactful runway presentations, showrooms, pop-up shops, emerging designer programs and industry panel discussions. TW is proudly made by and for Canadians to support Canadian talent and the Canadian fashion industry.Website: www.tw-fw.com
LIMITED RSVP RUNWAY SEATING AVAILABLE
for Accredited Medias and Buyers : Ask Jean-Pierre Simard
For further information, please contact :
President and Chief Designer
Canada Fashion Group
TW PR Manager
© 2017 Wallo is a registered Trademark of Les Entreprises MA Wallot Inc.